QR Codes.
Click here to create your own QR Code
What exactly is a QR Code? A QR Code, or “Quick Response Code,” is a specific two-dimensional image, read by barcode readers and camera phones. The image consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Specifically in marketing, QR Codes are being used as an effective way to
measure ROI on individual campaigns. The ability to track traffic and response rates to each code makes QR Codes extremely valuable. Knowing exactly where hits on your website, campaign pages, and the like, came from give great insight into the success of the campaign.
In addition, QR Codes provide a fast and efficient way to exchange contact
information. Including a QR Code on your business card allows people you meet to easily scan your information to their mobile phone. Many people are now including QR Codes on their badges and banners at trade shows and conferences as an easy way to share their contact information.
Finlay is able to generate both general and personalized QR Codes. The
advantage of personalized QR Codes lies in the ability to share specific,
unique, and targeted information to the individual you are communicating with. With personalized QR Codes, tracking click rates and campaign success is extremely efficient.
Ask us more about QR Codes and how to incorporate them in your marketing
materials today.
Scan or click to see Finlay’s QR Code animation.